It’s hard to believe that anyone isn’t deeply concerned about the environment these days. But this concern isn’t new. The first Earth Day was on April 22, 1970. People have been sounding the alarm bells before and since then.
Since then, cars have become cleaner-burning and while the air is certainly cleaner here in California, people in India and China die every year because of pollution. Asthma rates everywhere have skyrocketed. We get whipped up about banning plastic straws but still find there is a garbage patch in the Pacific Ocean the size of Texas. Plastic litters every beach in the world and some beaches are choked with it, depending on the ocean currents. We dutifully separate our recyclables but it is unclear what happens to them after that. And there are news stories that suggest that most filmy plastic can never be recycled. When plastic breaks down, tiny pieces enter the water and food supply.
So what does all this have to do with printing? Printed materials could seem like a waste of resources, but in fact, paper is one of the most recyclable materials we have. We use recycled papers and recycle our scraps. We use soy-based inks that produce far less VOCs and make paper easier to recycle than other, petroleum-based inks.
Companies that chose to print their marketing materials, forms, and business cards are making a thoughtful decision about how to do business. Choosing a printer like NEBCAL Printing or our online sister organization San Diego Online Printing is a smart decision. We use resources carefully, economizing on how much paper we use for each job, use recycled paper when possible, use soy-based inks, and recycle our scraps.
When your customer is holding your thoughtfully designed, professionally printed brochure or business card, that attention to detail – and the earth – will shine through.